Aéropostale, recognizing a need to create bold new video content for online consumption, came to us with a concept for a video that was sexy and fresh. From there it was all in the execution, beautifully directed by Doug Karr and produced by our in house production team led by Patrick Letterii… the viral numbers don’t lie.
Production / Direction / Animation / Design / Editorial
Here’s the web campaign that Aéro built to roll out the spot:
And a couple of our favorite viewer comments: